A PRACTICAL BUSINESS GUIDE

A useful AI brief describes the work to improve and the tests to pass.

“We want to use AI” leaves too much room for incomparable proposals. A short, concrete brief lets suppliers address the same process and state their limitations.

Start with an observable outcome

Describe who performs the task, what starts it and when it is truly complete. Add the current problem: waiting, manual copying, errors, unassigned handoffs or information that is hard to find. If reliable measurements are unavailable, say so and include baseline measurement in the project.

Avoid objectives such as “automate the whole department”. A bounded request supports a verifiable proposal: prepare replies about existing orders, show the source of the status and route requests without a valid reference to a person. State exclusions such as complaints, commercial changes and new orders. This gives suppliers a shared boundary before they discuss technology.

Information that makes proposals comparable

Scroll the table to compare all columns.

An operational brief structure
SectionContentWhy it changes the proposal
Process and volumeInput, outcome, frequency, peaks and peopleDefines scope and required capacity
ExamplesOrdinary cases and exceptions with expected outcomesMakes quality testable
Systems and dataSources, available access and required operationsExposes dependencies and integration work
ControlsApprovals, exclusions and prohibited actionsDefines the autonomy boundary
HandoverAccounts, documentation, tests, training and operationsPrevents the project ending with a demonstration alone

Illustrative example of a bounded request

“The team receives status enquiries about existing orders. We want to identify the reference, read status from the business system and prepare a draft in the shared inbox. The system must show its source and must not promise an unavailable date. An operator approves sending. Requests without a reference go to a dedicated queue.”

Attach examples with unnecessary data removed, a system list and open questions: is API access available, is delivery status reliable, and who owns the queue? This allows the supplier to distinguish verified facts from assumptions and explain what preliminary investigation is needed before committing to an outcome.

Request evidence, exclusions and acceptance criteria

An acceptance criterion should describe the process. “Working chatbot” does not define supported questions or behaviour when no answer exists. Include quality, review effort, integration and failure handling in the same assessment. Also state who checks the evidence and how unresolved defects affect handover.

  • Request tests on agreed cases and a failure report, not only successful examples.
  • Separate included work, dependencies you own and future options.
  • Ask which costs are fixed, recurring or volume-dependent, with their assumptions.
  • Define approval of scope changes and who decides when to stop the pilot.
  • Specify materials and access needed to operate the system or change supplier.

Compare responses without hiding uncertainty

Use columns for “demonstrated”, “assumed” and “unverified”. A proposal that acknowledges an unknown can be more useful than a broad promise. Give each investigation a concrete output: confirmed access, an analysed sample or a demonstrated operation.

UK AI procurement guidance is a methodological reference for defining needs before solutions, not a statement of obligations for private European businesses. Our operational suggestion is to bring a brief, a few cases and a process owner to the first discussion. That is enough to make the conversation concrete without deciding every technical detail in advance.

FROM IDEAS TO A BRIEF

A template to work from.

AI vendor scorecard

An evidence-based comparison with explicit conditions and gaps to clarify before a decision.

Download the Markdown template

Business process inventory

A verifiable process map with a beginning, an end, an accountable owner and a baseline. Attach it to your project brief.

Download the Markdown template

Automation handover worksheet

A handover record with accessible materials, accepted responsibilities, an operating exercise and assigned outstanding work.

Download the Markdown template

Practical questions

Must we already know which model to use?

No. Describe the task, data, controls and constraints. The supplier should justify the technical choice and explain how it will be tested on your cases.

What if current time and volume are unknown?

Declare the uncertainty and request a measurement phase with a defined output. Keep unverified estimates separate from measured inputs, especially when projecting benefits.

Can we request a proposal without sharing sensitive data?

For an initial discussion, describe the process and provide clearly labelled synthetic examples. Later validation may need authorised samples limited to the necessary data.

References and method

GOV.UK — Guidelines for AI procurement

Methodological reference on clarifying needs, engaging suppliers and documenting responsibilities and deliverables; originally written for UK public-sector procurement.

Which process should improve first?

Start with a concrete process, the systems you use and the people who will operate it every day.

Let’s discuss your process