Automated emails, with your customers in mind.
A purchase is not the end of a relationship. We set up messages around the customer journey, with connected data and clear rules for when to send them.
Let’s discuss your processIllustrative example
One checkout, two possible paths
An abandoned checkout triggers checks, not an immediate email.
- 01
Check eligibility
Can the contact receive this message? If they are not eligible, they do not enter the sequence.
- 02
Wait, then check again
At the agreed time, purchases and exclusions are checked again.
If the customer has purchased
No reminder.
The recovery sequence stops.
If they have not purchased
A reminder, if eligible.
The approved message is sent only if all the requirements are still met.
Illustrative example. Actual paths and messages depend on the data and agreed criteria.
What we build
Data connected to sequences
We connect relevant store events to your email tool and check which contacts are eligible to receive each message.
Content and timing defined
We write and configure the chosen sequences around your products, brand voice and agreed contact frequency.
Exclusions and complete tests
We check purchases, unsubscribes and overlapping sequences. We test triggers, content and stopping rules before launch.
What we start with
- Your ecommerce platform, email tool and existing sequences.
- Available events and records of contacts’ eligibility for the messages.
- Products, brand voice, content and the terms of any offers.
Start with a defined case.
We begin with one useful sequence and data we can verify. We map the events, prepare the messages and test the different paths, including a later purchase or an unsubscribe.
What we can measure
- Delivered messages and available interaction data.
- Purchases attributed using the agreed model.
- Unsubscribes, exclusions and overlapping sequences.
We choose measures based on the available data and agreed scope.
Practical questions
Do we need to change email platforms?
We assess your current platform first: accessible data, sequences, exclusions and testing options. A switch is not the starting point.
Do you guarantee more sales?
No. We agree on what to measure and how to interpret the results. Sales also depend on the offer, audience, products and data quality.
Which task
repeats too often?
Tell us how you handle it today and which tools you use. We’ll find a sensible place to start together.
Let’s talk